In this article, you will learn how to easily improve the visibility of your website in google search results by adding frequently asked question content specific to your business on your web pages.
As a result, this content will appear directly under your website in search results. Links may be picked to be the best answer to a question and sit right at the top of the search results or feature in the “people also ask section”, which will drive more traffic to your site. There are plenty of other benefits to consider, so stay tuned to find out more.
Why adding FAQs is important.
These days, Google is focusing a lot more on answering questions and trying to understand the intent of searches based on their query, for which they can provide an answer.
The most obvious evidence of this is the inclusion of the “people also ask” section in the search results, which appears for almost all keywords.
I think Google has also been granted multiple patents, confirming how they will move forward since Google sources the answers from the content it finds on websites. I strongly suggest you join the party and add FAQ-related content to your web pages.
If you want to drive more traffic to your website and don’t want to be left behind beyond being more visible on Google, adding FAQs to your web pages will help create more in-depth content in which you can add the keywords you are targeting.
It will also help your website visitors find answers to questions they may have normally called you.
How to find the most relevant FAQs for your business.
So, how do you find the most relevant frequently asked questions to add to your web pages? Let’s start with the simplest method of them all.
Listen to your clients.
Whatever vertical you’re in, your clients are one of the most reliable sources of information.
What do they ask for the most? What are the most recurring questions amongst all of your customers? Start collecting them daily.
You can use a Google Sheet for that.
For example, whenever you have the time, just gather the answers, and consider categorizing them by theme or services too, so it’s easier to integrate them on individual pages of your website later on.
Think of it this way: if you collect one question a day and write the answer for it, you’d have created 30 new FAQs after a month.
That’s what I call quality content. It will be highly relevant and unique to your business, not to mention that it’s also free.
But there is another even smarter way of doing this.
Use AnswerThePublic to assist with your FAQs.
If you don’t know what your clients ask for the most, here’s another great way to finding great FAQs.
Go to https://answerthepublic.com/ and enter the broad term that is relevant to you.
You will find the most common questions people ask.
These questions are scraped from the google auto-complete functionality and may not be directly related to your business, so make sure you check the ones that are.
https://answerthepublic.com/ is free, but you can only do two searches a day. Otherwise, you’ll have to pay.
If you need more resources to find popular questions, you can use them.
Use Google to find more FAQs.
My last recommendation is Google.
Use the search to see what some of the most popular questions are. Use this as an inspiration to create your own.
Once you’ve created your list of FAQs, you’ll need to craft the answers for them here.
You’ll have two options.
Option number one: do it yourself.
Or option number two: pay for someone to do it?
Whichever option you decide to go for, just make sure the answers are unique. Don’t copy and paste something you have found on the internet. I won’t let go too long on this. Just decides what is best for you.
How to implement FAQs on your pages.
Time to move on to the implementation part now.
You should have your list of relevant questions, including answers and sorted by categories.
So, all you need to do is copy and paste them on your individual web pages, right?
Not so fast.
For the FAQ content from your website to appear directly in the “people also ask” section or as a direct answer to a question, you have to add what is known as the FAQ schema.
If you don’t know what schema coding is, here’s a simple explanation from Moz.com:
Schema.org (often called schema) is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in SERPs.
In our case, adding schema code to our FAQs will make them appear on Google.
Don’t panic. You don’t need to be a pro coder to do this.
If your website is on WordPress, just use one SEO plugins that support schema and configure them properly.
As of writing this article, I’m a big fan of Rank Math SEO (we use the Pro version of this plugin on all the sites on which we perform SEO work). But, there are other alternatives like Yoast SEO, All-in-One SEO etc.
You can test if it all works.
How to test if your FAQs are implemented correctly
Head over to https://search.google.com/test/rich-results , select the URL option and paste the URL of the page where you’ve added your content.
You should see an FAQ card with a green tick if you’ve done things correctly. This means your implementation is fine.
Clicking on it will provide the breakdown of all available faqs Google can see. All you need to do now is wait for Google to visit your page and index your new content. It can take less than 24 hours for your pages to show the rich faq snippet appearing under your web link.
We could leave it here, but since you’ve done most of the work already, it would be a shame to miss the last tip.
While it’s great for your content to be featured in the suggested answer results on Google, you may miss out on people clicking on your website links because they have found the answer to the question.
To avoid this consider inserting links directly within your FAQs to give a good reason for searchers to click through to your site.
I hope you found it helpful. Got any questions, please don’t hesitate to get in touch.