I think it is fair to say that most of us are looking for a great deal.
So, if you are looking for a cheap web design in Ireland or an affordable web design in Ireland, this will be something for you. What’s more, I’d like to show you how you can get your web design project done completely for free, without any compromise on quality.
Yes, you heard me right – stay with me and I’ll show you how you can get your website done free of charge.
As a marketer working primarily with local brick and mortar businesses, and a lead person behind more than 2,000 web design projects I can tell you – one thing is critically important.
Define the desired outcome and your key performance indicators, and only then invest your time and money in achieving them. Otherwise, we risk getting lost in all sorts of distractions and waste our time and money on stuff that doesn’t really matter. When we know WHY we build a website and what success looks like, we can keep our mind on the goal, save money and save time.
So, here’s my question to you:
And, the answer may not be instantly obvious, so, I suggest, take a moment and think about it.
In my experience, when we are talking about website design projects for small and medium businesses, there are two types of outcomes our clients are after, and it is very important to know them in advance. Remember, we’re trying to make sure we’re saving money here, right?
Ok, so let me share the two types of directions of business websites and see if one of them resonates with you.
I call them “The brochure site” and “The money maker”. Ok? So, in my experience, most people ordering web design projects from web design agencies like Web Design and SEO Ireland fall into one of these categories, and it will serve you well to know in advance which one you’re trying to build.
Let’s start with “The brochure site”. These sites are built simply to have an online presence, to display the company, its products and services as well as contact details. From a long term perspective, this site will serve you well if all you need is the URL you’d like to print on your business card and your sales materials, BUT you aren’t really expecting to generate sales leads from search engines.
The focus of business owners who order “Brochure sites” is on creativity, cool looks, witty slogans, branding, impressive graphics and all that jazz. Nothing wrong with that, as long as you are honest with yourself and do not expect that Google will reward you for your ‘coolness’ with leads. Let me be straight… I’ve got bad news for you – unless you are in a very, very low competition business, it ain’t going to happen. Brochure sites are typically “lost in cyberspace” and rarely generate business.
Here are a few tips on how to get your “Brochure site” done for cheap.
Now, let’s talk about “The money maker” or the website that is built with the main goal of generating top quality sales leads. As I promised you, stay with me and I’ll show you not only how to get your money maker web design project done affordably but how you can potentially get it done for free.
But first, let’s look at what it is and who and why look for “money maker” websites.
While for a casual bypasser “money maker” may look exactly like a “brochure” it is a completely different beast. The goal of the “money maker” is not to impress your relatives, but to generate the second-best sales leads your business can generate.
Why second-best? Because for most businesses, the first best sales leads are from referrals. When your clients or peers recommend you, it obviously puts you in a great position. You can command higher prices and the deals are easier to close. If you are lucky enough to generate enough referrals to keep your business fully occupied, the rest of the video is probably not for you.
But, if you could add a stream of second-best quality leads to your business, stay on…
So, what are the second-best quality leads you may ask… these are leads that come as a result of your website ranking for certain keywords or search queries…
Think about it, what do we all do say when we have a plumbing emergency…. First, we think of someone we know… maybe ask a friend to recommend a plumber… but then we Google it. We search something like “Louth plumber”, “plumber near me” or “emergency plumber in Dublin” right? And, it is very rare that we go to the second page of the search results. So, basically, businesses that are on the first page of Google for their “money keywords” are making money, right?
That’s why I call sites that are built with the goal to rank on Google “money makers”… they do make money for businesses, right…?
My goal is to keep this video short, so I won’t be going into the intricacies of Search Engine Optimization and what specific differences these sites have… for now let’s just agree that they pursue a different goal and with this in mind, they are built differently.
It’s a different amount of effort. It typically takes time to rank sites, so it’s an ongoing process. Also, your competition will most likely fight back, so prepare for an ongoing battle.
However, I promised you the way of obtaining a “money maker” website for free. Ok, here it is.
If you are the right type of business owner, we engage in the deal where you pay for the leads that the “money maker” we build for you generates you, not for the website development or web design service.
Here we have 2 types of deals: we either charge a fixed monthly fee, or we use a pay per lead model, so you pay for the leads we bring to your phone, email or live chat.
We pay for the domain, hosting, content writing, all the ranking expenses, and we only charge you once the leads start coming in.
So when you start making money, we start making money.
So, where’s the catch? There isn’t really much of a catch but a few things to keep in mind:
With that being said, I hope this video was helpful. Please share this page if you feel someone you know might benefit from it.
And, if you’d like to discuss the possibility of building a “money maker” or “brochure” for you, please contact us, and I’ll be glad to discuss it with you.