How much will the website design cost me?

This question is frequently asked by people looking for web design in Dublin, Cork or elsewhere in Ireland. However, when you’re talking about a professional design agency, it makes sense to ask how much your budget is going to be and to expect the agency to do a good job for the money they charge.

Let me walk you through a couple of things you need to figure out first before you find the right deal.

And, if you stick with me, I will show you not only what you need to pay attention to but how to get your web design done completely for free.

So, first…

What is a good website for a small business and what should you expect to pay for it?

While it is fair to say, that definition of a good website is flexible, and largely depend on the person you ask, one thing is for sure, if you are looking to optimize your site for search engines, and expect it to rank on Google, a good website can make the difference between an average website lost in cyberspace and a top-ranked website generating you significant amounts of cha-ching.

And top-ranked website means more money for you and your business.

So, keep in mind, sometimes it is better to put your ego aside as what’s great for you as an individual (“ooh, me likey this design”) can be a real problem for your business. 

So, can we say that web design in Ireland is affordable?

Ireland is one of the smallest countries in Europe, yet it has a large economy and population. The cost of living and quality of life is high in comparison to the UK, EU, US and Australia. But the same can be said for the quality of web design in Ireland. Prices are higher than most European countries but the standard of workmanship is still high. So what are the prices of web design in Ireland? Stay with me, we’re getting there.

Cold, hard truth: good web design in Ireland is not cheap

Well, let’s face the truth, web design in Ireland is an expensive business. It’s been said that the only good web designers make more money than the rest of the team combined. This is because, for any given project, you can only hire one web designer. So, when you have more work than you can handle (which we often do), you have to choose between paying them more money or giving up some of their time. You have to balance what they think is fair compensation against the value of their time. And, if you’re going to hire a web designer, you want the best one possible. There’s no way around this. The more money you spend, the better the design will be. So, the question you need to ask yourself is: how much is the difference worth?

So, what is a reasonable price for a web designer in Ireland?

You can find an inexpensive web design company in the Irish market. You can even find a cheap web designer. But how do you know which one is right for your business? This post will give you some insight into the current Irish web design pricing, how much you might expect to pay and how you can make sure the services you receive are worthwhile.

Before a rundown of all the services and prices, here are a few other things you’ll need to know about before committing your web design project to a particular web design agency in Ireland or outsourcing it overseas.

But let’s first get back to the basics…

What is a website and what can you expect from it?

A website is a place where you can share information, create content, and sell products. It is your storefront on the Internet, so to speak. While the word “website” is a bit of a misnomer because a website is a product of many parts, a website will usually contain a home page, a navigation menu, a blog (if applicable), a contact form, and more. As with any product, the website itself must be able to solve a problem or provide a solution. The goal of any website is to be successful.

Here’s a question we ask all of our potential clients: what is the outcome you are trying to achieve with this website? What’s your ultimate goal? What does the success of your web design project look like?

Let me explain. Understanding and being able to clearly define the next one will save you money and headaches, trust me…

What Kind of Website Will You Have? Choosing the right website for you

When people hear “web design,” they think of web designers. However, they don’t think about themselves as the designers of their own website. This may sound odd, but a lot of people don’t know what they want when they’re looking to build a website. They think they’re going to find the best designer out there and go with that person’s plan. That rarely works.

Let me explain…

Websites are all around us these days and they’re more than just a place to put our personal and professional lives online. In fact, websites can be a powerful tool to accomplish all kinds of different things—and often, they’re the easiest, fastest way to get the job done.

As you may have already guessed, at Web Design and SEO Ireland we’re obsessed both with web design as well as SEO.

And, trust me, I know – no one really wants to hire an SEO expert (we’re like the ugly sister among flamboyant Social Media Marketers and Branding Experts), but if you are looking to generate top quality leads SEO expert in Ireland or anywhere else, SEO might be one of the most powerful weapons in your marketing arsenal.

So, to answer the question about types of websites, we divide all the brick and mortar business sites into “brochures” and “money makers”. Hint: “money makers” are built to win battles in Google and generate leads. “Brochures” in a reasonably competitive environment, don’t stand a chance.

So, let me explain in broad strokes, what is Search Engine Optimization or SEO…

SEO / search engine optimization. Why is SEO important? Are you going to fight for your rankings?

It doesn’t matter how great your product or service is if no one knows about it and there aren’t enough inquiries coming in!

According to the Local Search Association, 93% of consumers are using Google or another search engine to find what they need locally. If you don’t rank in the top three listings, you’re missing out on potential customers, and the competition is only increasing.

Is it as easy as just designing an SEO-optimized website? Not really…

Local business owners who are new to SEO need to understand that the process of search engine optimization (SEO) is much more than simply placing a bunch of keywords on a page and hoping for the best. While some might consider SEO to be synonymous with keyword stuffing, the goal of this particular type of SEO is to help the website rank organically on search engines. Search engines, such as Google, use a variety of factors when ranking websites on search results pages, including relevance, popularity, and a variety of other criteria.

Search Engine Optimization (SEO) can help a business increase online visibility and thus attract new customers.

Think about it… last time you were considering a product or service. Unless you had someone you know recommending a specific vendor, most probably you went online and Googled it, right?

And, statistically, we rarely go to page 2 of Google or further. Most searches end on page one. 

This is why it’s so important for local businesses to make sure they use SEO to market their business in the local area. SEO isn’t just for websites; it can also be used to optimize YouTube video content, Google Business Profile and even social media accounts.

But, for now, all I want for you is to make a clear decision…

At this stage, you should decide whether you will want to fight your SEO battles online or you will just build a nice “brochure” site and accept the fact that Google won’t serve you leads on a silver plate.

This leads to the next question you should consider before inquiring about web design prices in Ireland or anywhere else…

Who’s going to provide content for your website?

And again… it depends on the decision I asked you to make earlier. If you are planning a “brochure” site, you can probably save money and get all the content ready in-house, however, if you are about to rank your “money maker” website on Google, better get someone with SEO tools and data on hand to do it for you.

While it will add to the costs of web design, SEO-optimized content is a critically important part of the SEO battle.

Overview of prices of web design in Ireland

Let me boast a bit. It is fair to say that we are a leading web design agency based in Dublin, Ireland.

I, Uldis Zalcmanis (aka Uldis Biz) have been in the web design industry since the very beginning of the Internet and have worked with clients from all over the world. I have seen my fair share of ups and downs when it comes to web design in Ireland and worldwide. When the internet was in its infancy I and my team were among the first to build websites for businesses. Since then web design has gone through a lot of changes and has become more competitive.

As a result, web design costs in Ireland have increased significantly. Since the start of this website, we have always tried to provide accurate information about web design in Ireland. This information is updated regularly to make sure that you are getting the best possible price for your web design project.

While web design prices in Ireland vary significantly, the following could give you ballpark numbers:

  • Freelancers in Ireland will charge you anywhere from €30-€80 per hour or €240-€640 per day depending on their skill level and a level of desperation. Yes, I said it – they’re pricing on their own skill level and their ability to sell their services. Lower demand for freelancer’s services typically drives prices down. Natural laws of the marketplace, right?

    Also, keep in mind – freelancers have lower overheads than an agency. While a freelancer may provide a greater deal, the risk is that the project can take longer due to the fact that one freelancer caters to all his or her clients alone, as well as the lack of experience can lead to costly issues. I’ve seen freelancers leaving security holes in WordPress sites and taking forever to finish a project due to the lack of experience, lack of systems, and limited access to software and hardware.
  • Web agencies in Ireland typically charge hourly rates in the range of €80-€125 per hour or €600-€1000 per day – the higher end of this range is usually reserved for large Dublin-based agencies.

    While web design agencies are typically more expensive, they are more predictable in the long term and can provide a greater variety of services, and assist you in your marketing efforts.

What Happens Next?

I promised you I will reveal a way to get you a website done completely free of charge, right?

Here it is…

While the majority of the web design projects we do start from €3,000+, there are a couple of options that you may find interesting.

First, we’ve got a “Speedy Gonzales Web Design Package” which was created for entrepreneurs on a budget and with tight deadlines. For only €1,200, we get your site launched within 24 hours without compromising on quality. It is important to note that you have to have all the content ready in advance, and you have to be able to provide immediate feedback during the day we’re building your site. This package is not suitable for you if you aren’t entirely clear on what you want. If you need a proper project management process in place with consulting, multiple options and approval stages, then Speedy Gonzales is not going to work…

Second, certain types of businesses we can provide with the website completely free of charge. Our “Local Lead Dominator” program was created for those who are more interested in generating high-quality sales leads than owning a website.

Here’s how it works:

If you are the right type of business owner, we engage in the deal where you pay for the leads that the “money maker” we build for you generates you, not for the website development or web design service.

Here we have 2 types of deals: we either charge a fixed monthly fee, or we use a pay per lead model, so you pay for the leads we bring to your phone, email or live chat.

We pay for the domain, hosting, content writing, all the search engine ranking expenses, and we only charge you once the leads start coming in.

So when you start making money, we start making money.

So, where’s the catch? There isn’t really much of a catch but a few things to keep in mind:

  • We aren’t going to close your deals. You need a well-established ability to close deals, or this will not be something either of us will enjoy.
  • You need to be clear on what is the value of your leads. In order for us to have a fruitful discussion, we need to first understand if it’s worth it for us to burn all the expenses to build and rank the site for you. I’m sure you understand that we are taking all the risks here….
  • It is not a quick patch to solve your business growth problems. SEO takes time, and it is not suitable for the impatient. If you want immediate impact, better try paid advertising.
  • For some businesses, in more competitive niches we will ask for some sort of advance payment. Now, to be clear this is not the payment for the website or the SEO work, and, as the leads start pouring in, we’ll offset your pay per leed fees against the advance payment. Let me give you an example. You pay 1,000 EUR and agree to pay 50 EUR per lead. We build your “money maker” and rank it. Leads start coming in, and your first 20 leads are covered by this fee. Simple, right?
  • And, most importantly, this offer is not unlimited and is not available to everyone at every point in time. I’m sure you understand that these projects are complex, expensive and time-consuming and we don’t have an unlimited capacity.

With that being said, I hope this video was helpful. Please like, share and follow if you enjoyed it.

And, if you’d like to discuss the possibility of building a “money maker” for you, please check the contact details in the description, and I’ll be glad to discuss it with you. Thank you.